I believe in T-shaped expertise. It is crucial for an art director to be versatile. Just being a specialist in your domain doesn’t cut it anymore, what with all the democratization and gen AI tools. But I’ll tell you a secret — it never has, at least for me. Because in order to have a well-balanced overview on every production detail, the art director has not just to know about it, but to be able to do it all on their own.
I’m currently working on rearranging the case studies section, please feel free to download my portfolio in PDF file format.
Web development, Photo and video shoot
Website development for a luxury tropical villa.
To help selling a luxury villa located on the Ko Samui island, Thailand, I researched the market, details including even the airport traffic and even shot photos and videos.
I also designed and programmed the website, using NextJS and GSAP animation engine. The result — increase in potential buyer calls.