About me - I don’t charge for not cutting corners. I charge for knowing when to cut them and when not to.

Ever since I was a kid, it was easy for me to put myself in someone else's shoes. But it took me years to realise, this superpower can be used for good. I mean, come on, one of the product design steps is even called ‘empathize’.

Backed by a capable imagination and alanytical skills, high emotional intelligence is a formiddable tool that enables me to identify weak links in design, processes, messaging, collaterals, campaigns, written content as well as anything else that is supposed to be aimed at humans.

It gets better. It's the very empathy, multiplied by a complete absence of ego that makes me a master communicator. Meaning, I'm both an excellent teammate and team lead, who knows how to resolve any types of conflicts and, more importantly, create conditions to make conflicts impossible.

I own both my tasks and my mistakes and never deflect responsibility. I simply get shit done, and charge for it accordingly.

Years of experience
18
Clients
700+
Value generated
$15M+

My values - Love and care at the core of everything I do

I’m outcome independent. I control how I play. I do not control the outcome.

This allows me to dedicate 100% of my attention to something I can control, which is the process, as opposed to stressing about something I can not — which is the outcome.

  • Authenticity
    I only ever take on a project, when I'm absolutely positive I can bring value. Creating something useful — is a good ROI. Investing my time into building something nobody needs, just to make a quick buck — is the worst waste of time. And is also pathetic.
  • Transparency
    Life is a series of interactions. Interactions are based on communication. So there is zero sense in distorted communication. Bad information leads to bad decisions. Bad decisions lead to bad outcomes.
  • Extreme Ownership
    I own my wins and mistakes with equal amount of dedication, because my value is not attached to my performance or outcomes, and making mistakes and learning from them is the only way to grow. This makes me both fearles and reliable as a Colt revolver, because I never falter in taking responsibility for what I've done.

From the articles

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